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Screening Guide

Please note: For non commercial purposes there is NO FEE chargeable to screen this film as it was made on a not for profit basis with the aim of raising awareness on issues too often (un)der reported by the mainstream media. Additionally, we may also provide clearance for the screening to be set up as a FUNDRAISER for your chosen campaign depending on the campaign in question. Feedback from the film indicates that it is rousing, a call to action and viewers often leave feeling, 'I want to do something'.

Why it is a good idea to set up the screening as a fundraiser:-

  • It serves multiple purposes and raises money for a cause (campaign or charity)
  • Money raised is likely to be needed and useful for the organisation
  • It provides a networking opportunity - the campaign group / charity for whom the fundraiser is being organised will be more inclined to lend support to the organiser's effort. They are likely to be well networked in turn and would spread the word on the screening
  • A key underlying point of the film is: Poverty is Political. A fundraiser, especially if it is for a charity org, facilitates the triangular cooperation between the organiser, the political campaign (inherent in the film) & the charity. This process allows an opportunity to combat, in a small way, the huge problem of politically neutered charities, who are helpless in the face of their mandatory requirement to remain politically neutral

One person can easily organise a film screening event. Follow this comprehensive guide below and you can essentially do this on your own. Additional help is also easy to find from friends / family / colleagues if you delegate in small bits without passing on too much work or responsibility.

AIM: To set up a screening at LOW / NO cost ideally (unless planning a big event)

  1. Fix a date & time
    This strangely seems to take longer than it should. In the end, it is a random choice but once made allows you to move forward. Too many people may give up here because they just can't commit to a date & time - please don't give up as this is easier than it seems!
  2. Find & confirm a location for the screening
    Again, finding a low / no cost venue is easier than it sounds, although it will require some time investment. Cinema hire is generally expensive so unless you're planning a higher end event, avoid this. Good places to contact:-
    • Universities / Colleges: Will usually have an auditorium and all the necessary projection equipment. Are usually very helpful and unlikely to charge fees. Professors and student union members are good contact points. Although, availability may be a problem for evening / weekend screenings.
    • Student Halls / Town Halls / War Memorials / Church Halls / Conference Halls, etc: Generally helpful, may be a small fee involved and may need to organise your own projector / screening equipment but not necessarily. Liekly to waive the fees if it is a fundraiser.
    • Film Societies - local film societies may be able to point you in the right direction.
    • Pubs / Alternative spaces: Many pubs & bars surprisingly have screening facilities! Check - which has sites in a few countries - it will list all sorts of alternative events and where they're being held - call up some of those venues! Browsing alternative events listings through peace & anti war websites, many of which have 'event calenders', is another way to source venues.
  3. Organise a speaker/s for the event (optional)
    Get an interesting speaker for the screening and turn it into an event. It could be someone famous: a celebrity who supports the cause / a comedian / a writer / a well known activist or someone from the org for whom the fundraiser has been set up or someone from the campaign group organising the event or the organiser him/herself. People usually like that, it adds interest to the event, provides a great platform for debate and is usually pretty easy to organise as there are a lot of people out there wanting an audience to say something to.

  4. Design & print flyers & posters
    • See examples of some flyers / posters previously made HERE. We generally use this image for such marketing (including the DVD, flyers, posters, tickets), download image HERE
    • Flyers & posters are generally very cheap to print and an effective way to market the event. They can even be printed at home or at the offices of a campaign group / charity you may be supporting. A6 & A4 sizes are usually ideal.
    • REMEMBER to include: date, time, venue details, who the fundraiser is for (if applicable), any speakers, contact details, a link to a bookings page (see *bookings below), the film's website address (for more info), and if you want also include the ticket price and a short blurb on the film.
    • *bookings: There are websites which provide a service through which you can sell tickets through the internet for your event. A pretty basic process with an easy registration process. The site will also generally provide sales analysis and data and list the event on their site. (eg. iTicket)
    • Research some cheap printers (a quick internet search is a good way) & get the printing done asap (ideally at least 2-3 weeks before the screening) so you can start handing them out!
    • If you contact us about the screening with all relevant details, we can also list it for you on our Home page & Screenings page
  5. Marketing & selling
    • Start by e-mailing friends, family, colleagues & others who are likely to support your effort and help spread the word. Another reason why a fundraiser is a great idea, it gives people something tangible to support.
    • Basic steps: leave/post flyers, posters in obvious places: universities, libraries, peace organisations, the venue where the film will be screened, local shops and businesses (are generally happy to support such local efforts), film societies. (Friends & family can be very helpful here in distributing and putting up flyers/posters).
    • Set up a template invitation letter that can easily be sent to various people. Personalised messages to particular groups / people can be ADDED on. The tendency is to send many different individual invites - this is time consuming and inefficient. When sending invites by e-mail, attach flyer & poster (& where suitable, ask recipients to print and put up posters & flyers if possible).
    • E-mail student unions & professors (in history, political studies, social/environmental studies, human rights studies would likely be interested & helpful). Put up posters and flyers in universities and colleges.
    • E-mail peace orgs: anti war / anti nuclear / environmental / social justice / etc. Begin with a general search on the internet. Many more contacts, particularly the small local groups, will be listed within other peace websites under their links so always check the links' page on interesting sites.
    • E-mail local film societies - they are often interested in different types of films.
    • E-mail PRESS. Easiest way is to draw up a simple Press Release and e-mail that around. Do the local press as they'll be most receptive to a local event and may even want to interview you about the event. Do the mainstream press too just in case! And really work the alternative press as they will likely be supportive and provide additional credibility - they do often need a push though! At least 2 e-mails to get a response (it helps to forward the first e-mail with a short note along the lines of: 'I would be grateful to receive a response to my mail below) - it seems to work!
    • Send a reminder at weekly intervals and a last one the day before the screening (to all parties contacted above). People forget and do appreciate that reminder
    • And remember to send a reminder to those who booked the tickets too!
*Now watch the tickets start to sell, first to familiar names, excitement building up, especially when a new, unknown name has joined the list and you realise that you've networked beyond your personal sphere of influence. A house full is not half as hard as it sounds, we managed it 2 handedly at the World/UK premiere of our film in London with a cinema packed with 350 people, it was a wicked event and a brilliant feeling to manage that. With today's advanced technology it's possible & attainable without a huge time/cost investment.


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